On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Frank from West Virginia asked: If I’m looking to hire an SEO agency, which one do you recommend?
www.gsinc.co.uk SEO tutorial Video. Discover what title tags are, why are they important for SEO and how to write them, in this 4 minute SEO video tutorial by Gareth Davies of GSINC Ltd. For more SEO, Link Building and ECommerce tips visit www.gsinc.co.uk
The way that people are searching for information online is changing, and the way that people are marketing online is changing too. The clearest evidence for this is the way that longtail SEO is starting to take over as the main method used by article marketers to achieve success in the SERPS and achieve greater brand visibility and awareness.
Without doubt longtail SEO is now the most effective way for many marketers to achieve success through article marketing. Trying to achieve high visibility within the search listings for single keywords is now incredibly difficult, requiring an astonishing amount of time and effort. However, achieving reasonably high visibility through longtail SEO is much more possible within a reasonable time frame.
The problem for many marketers has been to decide whether it is more profitable to plough energy, time and resources into marketing a single main keyword which may receive a high volume of search queries each month, or instead focus on a longtail keyphrase which may receive only a small proportion of traffic each month, yet allows for the possibility of the business achieving a top listing, thereby taking the majority of the traffic.
Whilst a single keyword may be searched for a hundred thousand times a month, it could prove virtually impossible to achieve visibility within the first three pages of results. Unless you’re at least within the first three pages your business is going to struggle to receive any traffic at all. In this case it doesn’t really matter how much the keyword generates in search traffic, because you’re not going to see any of it.
On the other hand a longtail keyphrase might only generate a thousand queries a month, but by optimising your article marketing for that keyphrase you may well stand a very much better chance of achieving a very high position within the search results, meaning that you could be receiving the majority of that traffic each month. The difference is clear – choose between theoretical popularity and actual sales traffic.
So how do you choose a longtail keyphrase to use? This is a massive subject, and certainly not one that could be covered within a single article. A great deal has been written about how to select suitable longtail SEO keyphrases, but essentially what it boils down to is this. What would your customers be most likely to type into a search engine if they were looking for whatever it is you’re offering? Generally people are making their searches much more specific, so that rather than looking for cheesegraters they might instead be looking for left handed clockwork cheesegraters in the UK. This is likely to generate many fewer results, and so by optimising your article marketing for this keyphrase you stand a good chance of enjoying the lion’s share of the sales traffic.
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Kevin from Marseille, France asked: Will SEO still exist in 5 years?
